Shopping & Cycling...

... an unusual but winning combination

From the Serravalle Designer Outlet to the Museo dei Campionissimi, passing from the Coppi house in Castellania: the perfect itinerary for an unforgettable weekend.

How to organize a short escape from everyday life, able to bring the whole family together? Combining two seemingly distant elements, but which can become a pleasant moment of escape: we are talking about fashion and cycling, which find in the Gavi Hills an absolutely privileged meeting place.

Here is our proposal, which unfolds over two days: we start in the morning from Castellania, a charming village that houses the birthplace of Fausto Coppi, a place of memory and affections but also a valuable collection center for documentary, iconographic material, videos, newspapers, memorabilia and curiosities (single ticket € 2.50, hours Saturday from 15 to 18.30, Sunday from 10 to 12 and from 15 to 18.30, by appointment by week): a full immersion between the relics of the Campionissimo and his most personal memories , to get to know the personality of a great sportsman.

We continue in the afternoon, with a visit to the Museum of the Campionissimi of Novi Ligure (ticket € 7, reduced € 4, times: Friday from 15 to 19, Saturday and Sunday from 10 to 19), which holds vintage bicycles and historical evidence on local and national cycling, and a walk through the streets of the picturesque old town of Novi, with its beautiful Genoese-style painted palaces.

To round off the day, do not miss a dinner of farinata at the historic local Il Banco (average price per couple for a dinner 40 euros, excluding wines), and overnight stay in nice b&b and hotel in the center (La Casa sui Tetti - double room € 72; ViaBasso11 - double room € 70; Verdi - double room € 60; night in the convent - double room € 108).

How to spend the next day? At the Serravalle Designer Outlet, European fashion center, where you can enjoy an unforgettable shopping session with two special pampering reserved for our customers: in fact, upon your arrival at the Guest Service, you will be given:

Fashion Passport to get 10% discount on outlet prices in participating stores
Voucher for an aperitif for two people at the "ledolciterre" store inside Serravalle Designer Outlet
Admission to the exclusive Guest Lounge

If you want to know more, we suggest you to take a look at Piemonte Bike website: here you will find many ideas and itineraries to make your holiday on two wheels unforgettable.

To receive personalized and fun solutions, contact us: you can always find us at or at: +39 0143609035.